14:40-16:10  | Room ZN003, Environment Campus Birkenfeld

Workshop | 14:40-16:10 | Kristin Berberich (Heidelberg Center for American Studies)

THE VASTNESS OF THE URBAN DATASCAPE – HOW TO IDENTIFY AND UTILIZE UNLIKELY TYPES OF DATA
Discover uncharted data types – find out how to use this for your own research – discuss applications in a business context

Zu den Gastdozenten:

Kristin Berberich is a researcher at Heidelberg Center for American Studies. She will offer an applied workshop for using unusual and uncharted data types in business research. In her own research, she takes an interdisciplinary approach to analyzing various data types (spoken, written, online data) in order to conceptualize a particular neighborhood and its mentality and versatility, using the example of Brooklyn, New York. Her research has implications for the businesses in the area and how they brand themselves.

14:40-16:10  | Room ZN003, Environment Campus Birkenfeld

Workshop | 14:40-16:10 | Kristin Berberich (Heidelberg Center for American Studies)

THE VASTNESS OF THE URBAN DATASCAPE – HOW TO IDENTIFY AND UTILIZE UNLIKELY TYPES OF DATA
Discover uncharted data types – find out how to use this for your own research – discuss applications in a business context

Zu den Gastdozenten:

Kristin Berberich is a researcher at Heidelberg Center for American Studies. She will offer an applied workshop for using unusual and uncharted data types in business research. In her own research, she takes an interdisciplinary approach to analyzing various data types (spoken, written, online data) in order to conceptualize a particular neighborhood and its mentality and versatility, using the example of Brooklyn, New York. Her research has implications for the businesses in the area and how they brand themselves.