Chair | International Business Communication and Digital Business
Director | Institute for International and Digital Business
I research how language changes in a multimodal online environment and how it adapts to its specific circumstances. My interests in this area include vocabulary and lexical innovation, the use of English as a Lingua Franca, multimodality, business discourse, and social media discourse. I also investigate and teach the use of online media and corpora in the EFL classroom, integrating intercomprehension and intercultural approaches.
After several earlier studies on historical linguistics, particularly the development of multi-word verbs, I have published on online discourse, language and modality, language and food. Recently my research has focused on business communication in social media and multimodal discourse, particularly paralanguage and gestures.
I am professor of International Business Communication and Digital Business at Trier University of Applied Sciences and associate professor of English linguistics and corpus linguistics at P faculty, Saarland University, and at Faculty I, Technical University Berlin. In the Institute for International and Digital Discourse, I head our applied language and communication program and several research projects on online and business discourse.
I currently also hold the office of Vice-President | Research at Trier UAS.
Brunner, Marie-Louise; and Stefan Diemer. October 2019. “Thanks for the like, please repost” – Evaluating Channel-Specific Customer Communication via Social Media. Paper presented at 84th Annual International Conference of the Association for Business Communication (ABC 2019), Detroit, USA.
Brunner, Marie-Louise; and Stefan Diemer. September 2019. “We’re always looking for great content” – Customer Interaction via Instagram. Paper at Workshop on "Challenges of computer-mediated communication data: #obstacles #opportunities", convened by Marie-Louise Brunner, Stefan Diemer, Matt Gee & Andrew Kehoe, BICLCE8 – 8th Biennial International Conference on the Linguistics of Contemporary English. Bamberg, Germany.
Monographs and Corpora
Brunner, Marie-Louise; and Stefan Diemer. Forthcoming. Cross-platform analysis. Research Methods for Digital Discourse Analysis, ed. by Camilla Vasquez. Bloomsbury Publishing.
Brunner, Marie-Louise; and Stefan Diemer. Forthcoming. Section on "Let the Cat Out of The Bag! – Raising Intercultural Awareness with Hedgehog, Giraffe and Co." In: Whalen, D. Joel forthcoming. "Selections from the ABC 2020 Virtual Conference My Favorite Assignments" Business and Professional Communication Quarterly.
Brunner, Marie-Louise; and Stefan Diemer. 2021. Multimodal meaning making: The annotation of nonverbal elements in multimodal corpus transcription. RiCL - Research in Corpus Linguistics 9 (1): 63-88. [Special issue, ed. by Tanja Säily and Jukka Jukka Tyrkkö]. Open access via https://doi.org/10.32714/ricl.09.01.05.
Collet, Caroline; Stefan Diemer; and Marie-Louise Brunner. 2021. The discourse marker so in video-mediated communication in the Expanding Circle. World Englishes 2021: 1-17 [Special issue on Discourse Markers and World Englishes, ed. by Sofia Rüdiger and Sven Leuckert]. Open access via https://onlinelibrary.wiley.com/doi/10.1111/weng.12543.
Diemer, Stefan; and Marie-Louise Brunner. 2020. "Tell me about food and I tell you who you are" - Expert identity in intercultural food discourse via Skype. Talking about Food. The social and the global in eating communities, ed. by Sofia Rüdiger and Susanne Mühleisen, 167-187. Amsterdam: Benjamins.
Brunner, Marie-Louise; and Stefan Diemer. 2020. Section on "Crisis Communication via Social Media: Can You Do Better?" In: Whalen, D. Joel. 2020. “Selections From the ABC 2019 Annual Conference, Detroit, Michigan: Dancin’ in Motown’s Streets to the Beat of My Favorite Assignments.” Business and Professional Communication Quarterly 83(2): 234-255. DOI: https://doi.org/10.1177/2329490620906454.
Brunner, Marie-Louise; and Stefan Diemer. 2019b. Meaning negotiation and customer engagement in a digital BELF setting: A study of Instagram company interactions. Iperstoria – Testi Letterature Linguaggi 13(1): 15-33 [Special section: Negotiating Meaning in Business English as a Lingua Franca, ed. by Alessia Cogo and Paola Vettorel]. https://iperstoria.it/article/view/436.
Brunner, Marie-Louise; and Stefan Diemer. 2019a. Section on "Business Goes Intercultural: Developing an Intercultural Marketing Campaign" In: Whalen, D. Joel. 2019. “Selections From the ABC 2018 Annual Conference, Miami, Florida: Teaching Innovations Bright as the Tropical Sun.” Business and Professional Communication Quarterly 82(2). DOI: https://doi.org/10.1177/232949061983338.
Interviews and press articles
State Exam theses (Saarland University & State Examination Board for Teachers of English)
For courses and course materials, see also our course management system StudIP.
Courses offered at Saarland University:
I supervise exam theses in the areas of International Business Communication, Digital Business, Intercultural communication, Language and Communication, and Linguistics. If you want to write your thesis with me, please contact me well in advance.
I also supervise exam theses and exams at Exams in English linguistics and language science (Lehramt, Magister, BA & MA, Hauptfach oder Nebenfach) at Saarland University on a limited basis – please contact me well in advance. You can find a list of exam topics here. You will need to discuss exam inquiries or dissertation proposals well before a possible registration or examination date. For further information on exams in linguistics, see here.
I am currently supervising five doctoral theses. If you are interested in writing a doctoral thesis under my supervision, you are welcome to contact me with a project proposal.
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