Dr. Marie-Louise Brunner is Tandem-Professor for Sustainability Communication at the Environmental Campus Birkenfeld of Trier University of Applied Sciences where she is also on the board of directors of InDi - Institute for International and Digital Communication. As Project Leader for Sustainability Communication at the Europäische Akademie Otzenhausen gGmbH, she also works in an applied NGO context to round off the tandem-professorship.
After having completed her B.A. and M.A. in English (with a focus on Linguistics and Culture Studies) and Intercultural Communication, she completed her PhD with distinction at Saarland University, Germany, on the topic "Understanding Intercultural Communication: Negotiating Meaning and Identities in English as a Lingua Franca Skype Conversations."
Her research interests are in the areas of sustainability communication, social media communication and corporate identity, intercultural (business) communication, and language and food. Her research is focused on the areas of corpus-based multimodal discourse analysis, negotiation of identity, communication strategies and optimization, and intercultural communication. She is also interested in the use of online media and intercultural/multilingual approaches in the classroom.
You can find an overview of current research in the context of InDi - Institute for International and Digital Communication under applied research.
Completed research projects
Monographs, Guidelines, and Corpora
Articles and other publications
Brunner, Marie-Louise; and Stefan Diemer. Forthcoming. Multilingual language management on social media: Best practices. Le plurilinguisme au travail : méthodes, pratiques, formation / Multilingualism at work : methods, practices, teaching, ed. by Giovanni Tallarico and Laurent Gajo [Champs Didactiques Plurilingues : données pour des politiques stratégiques]. Peter Lang.
Brunner, Marie-Louise; and Stefan Diemer. Forthcoming. Virtual border crossing and plurilingual practices on social media. Border Languaging: Multilingual Practices on the Border [Border Studies: Cultures, Spaces, Orders]. Baden-Baden: Nomos.
Diemer, Stefan; and Marie-Louise Brunner. Forthcoming. The interactive assessment of food as embodied performance in German Taster Lunches. Linguistics of Food: Taste, Assessment, and Identity, ed. by Polly Szatrowski. John Benjamins.
Brunner, Marie-Louise. 2024. Hungrig auf Nachhaltigkeit? – Nachhaltigkeitskommunikation als wichtiger Aspekt der Unternehmensidentität auf Instagram-Business-Accounts in der Lebensmittelbranche. Sprache und Essen – Ansichten einer linguistischen Kulinaristik (Jahrbuch Kulinaristik 6), ed. by Stefan Diemer. Würzburg: Königshausen & Neumann.
Brunner, Marie-Louise; and Stefan Diemer. 2023. Section on "Cross-Cultural Marketing Task for Virtual Global Teams." In: Whalen, D. Joel; and Charles Drehmer. 2023. "Selections From the ABC 2022 Annual International Conference, Tampa, Florida, USA: Sharing Teaching Innovations With a Porpoise Pod’s Coordination, Speed, and Grace." Business and Professional Communication Quarterly 86(3): 377-399. DOI: https://doi.org/10.1177/23294906231170806
Brunner, Marie-Louise; and Stefan Diemer. 2022. Cross-platform analysis. Research Methods for Digital Discourse Analysis, ed. by Camilla Vasquez. Bloomsbury Publishing.
Brunner, Marie-Louise; and Stefan Diemer. 2021. Section on "Let the Cat Out of The Bag! – Raising Intercultural Awareness with Hedgehog, Giraffe and Co." In: Whalen, D. Joel. 2021. "Selections From the ABC 2020 Annual Conference, Online: Gathering Around the Cool Fire to Share Business Communication Teaching Innovations." Business and Professional Communication Quarterly 84(3): 266-286.
Brunner, Marie-Louise; and Stefan Diemer. 2021. Multimodal meaning making: The annotation of nonverbal elements in multimodal corpus transcription. RiCL - Research in Corpus Linguistics 9(1): 63-88. [Special issue: Challenges in combining structured and unstructured data in corpus development, ed. by Tanja Säily and Jukka Jukka Tyrkkö]. Open access via https://doi.org/10.32714/ricl.09.01.05.
Collet, Caroline; Stefan Diemer; and Marie-Louise Brunner. 2021. The discourse marker so in video-mediated communication in the Expanding Circle. World Englishes 40 (4): 594-610 [Special issue on Discourse Markers and World Englishes, ed. by Sofia Rüdiger and Sven Leuckert]. Open access via https://onlinelibrary.wiley.com/doi/10.1111/weng.12543
Brunner, Marie-Louise. 2021. “Non, Je Parle Pas Français […] I See Subtitles Under People When They Speak”: Language Choice and Identity Construction in Contemporary Canadian Popular Culture. Discourses on Nations and Identities [XXI. Congress of the ICLA – Proceedings 3], ed. by Daniel Syrovy. Berlin/Boston: De Gruyter. Open access via https://www.degruyter.com/document/doi/10.1515/9783110642018/html.
Diemer, Stefan; and Marie-Louise Brunner. 2020. "Tell me about food and I tell you who you are" - Expert identity in intercultural food discourse via Skype. Talking about Food. The social and the global in eating communities, ed. by Sofia Rüdiger and Susanne Mühleisen, 167-187. Amsterdam: Benjamins.
Brunner, Marie-Louise; and Stefan Diemer. 2020. Section on "Crisis Communication via Social Media: Can You Do Better?" In: Whalen, D. Joel. 2020. “Selections From the ABC 2019 Annual Conference, Detroit, Michigan: Dancin’ in Motown’s Streets to the Beat of My Favorite Assignments.” Business and Professional Communication Quarterly 83(2): 234-255. DOI: https://doi.org/10.1177/2329490620906454
Brunner, Marie-Louise; and Stefan Diemer. 2019b. Meaning negotiation and customer engagement in a digital BELF setting: A study of Instagram company interactions. Iperstoria – Testi Letterature Linguaggi 13(1): 15-33 [Special section: Negotiating Meaning in Business English as a Lingua Franca, ed. by Alessia Cogo and Paola Vettorel]. https://iperstoria.it/article/view/436.
Brunner, Marie-Louise. 2019. “You’ll need help from your adult assistant” – Readership accommodation in children’s recipes. Text & Talk 39 (4), 441-463. DOI: https://doi.org/10.1515/text-2019-2035.
Brunner, Marie-Louise; and Stefan Diemer. 2019a. Section on "Business Goes Intercultural: Developing an Intercultural Marketing Campaign" In: Whalen, D. Joel. 2019. “Selections From the ABC 2018 Annual Conference, Miami, Florida: Teaching Innovations Bright as the Tropical Sun.” Business and Professional Communication Quarterly 82(2): 239-265. DOI: https://doi.org/10.1177/232949061983338.
Brunner, Marie-Louise. June 2025. BUSCOM Sustainable Futures: Creating sustainable brand identities through sustainability discourses on Instagram business accounts from the food industry. Paper presented at ABC Regional Conference 2025: Europe, Middle East and Africa: Building Bridges Between Business Communication and Management, Bergen, Norway.
Schnellinger, Brunner, Mohr. June 2025. Multimodal and multilingual sustainability discourses and their impact on identity construction in the Norwegian cruise tourism industry. Paper presented at ABC Regional Conference 2025: Europe, Middle East and Africa: Building Bridges Between Business Communication and Management, Bergen, Norway.
Brunner, Marie-Louise. February 2025. Shaping public perception of sustainability efforts: A study of Instagram business accounts from the food industry. Paper presented at the CLADES 2025 Congress - "Speaking for change, speaking about change: Language as a tool for social and environmental transformation," Groningen, the Netherlands.
Brunner, Marie-Lousie; and Susanne Mohr. September 2024. Multimodal and multilingual practices in “floating cities”? – Sustainability discourses as a factor in identity negotiation. Paper as part of the Workshop on Language and urban space – Exploring the use and function of English in highly diverse and dynamic multilingual settings. 10th Biennial International Conference on the Linguistics of Contemporary English (BICLCE)
Brunner, Marie-Louise. July 2023. Sustainability communication as an identity-negotiation strategy: A case study of Instagram business accounts from the food industry. Paper presented at the 18th International Pragmatics Conference, Brussels, Belgium.
Diemer, Stefan; and Marie-Louise Brunner. July 2023. Food and storytelling in German Taster Lunches. Paper presented at the 18th International Pragmatics Conference, Brussels, Belgium.
Brunner, Marie-Louise. January 2023. Persuasive Instagram strategies for sustainable products: Sustainability communication in the food industry. Paper presented at ABC Regional Conference: Europe, Middle East and Africa: Re-thinking and Re-mediating Business Communication: Continuity and Evolution, Naples, Italy.
Diemer, Stefan; and Marie-Louise Brunner. November 2022. Persuasion strategies on Instagram business accounts. Paper presented at Influence, Manipulation, and Seduction 2, Universität Bayreuth, Germany, and Tampere University, Finland. Virtual talk.
Diemer, Stefan; and Marie-Louise Brunner. October 2022. Persuading customers on Instagram: A case study of companies' communication strategies. 87th Conference of the Association for Business Communication (ABC), Tampa, USA. Virtual talk.
Brunner, Marie-Louise; and Stefan Diemer. February 2022. Effective Digital Language Management: Multilingual Practices on Social Media. Paper presented at Border Renaissance: Recent Developments in Territorial, Cultural, and Linguistic Border Studies, Saarbrücken, Germany. Virtual talk.
Brunner, Marie-Louise; and Stefan Diemer. November 2021. Best practices of multilingual language management on social media. Paper presented at Le multilinguisme dans les milieux professionnels. Observation des pratiques et interventions sur le terrain / Multilingualism in professional life. Manifestations, managements, University of Verona, Italy (Hybrid conference, virtual talk)
Brunner, Marie-Louise; and Stefan Diemer. October 2021. “I’ll let you guys off (peace sign emoji)” Webcare interactions on Instagram. Paper presented at 86th Annual International Conference of the Association for Business Communicatin (ABC 2021) (Virtual Conference)
Brunner, Marie-Louise; and Stefan Diemer. October 2021. “Yeah just say if you can't hear me properly or, {waves}” – Negotiating interaction in virtual international conversations. Paper presented at 86th Annual International Conference of the Association for Business Communicatin (ABC 2021) (Virtual Conference)
Decock, Sofie; Stefan Diemer; and Marie-Louise Brunner. August 2021. Panel on Teaching / Training virtual global teams in the business communication classroom (co-organizer) at ABC Vienna 2020 (2021) (Virtual Conference).
Decock, Sofie; Christophe Wybraeke; Marie-Louise Brunner; and Stefan Diemer. August 2021. Cross-Cultural Market Research with Belgian-German Virtual Teams. Paper presented as part of the panel on Teaching / Training virtual global teams in the business communication classroom at ABC Vienna 2020 (2021) (Virtual Conference).
Brunner, Marie-Louise; and Stefan Diemer. August 2021. “I’ll let you guys off (peace sign emoji)” - Webcare interactions on Instagram. Paper presented as part of the panel on Responding effectively to customer feedback online: Advances in webcare research at ABC Vienna 2020 (2021) (Virtual Conference).
Brunner, Marie-Louise; and Stefan Diemer. August 2021. “Yeah just say if you can't hear me properly or, {waves}” – Negotiating interaction in video-mediated conversations. Paper presented as part of the panel on Spoken business communication in the digital age: Face-to-face and computer-mediated communication in dialogue at ABC Vienna 2020 (2021) (Virtual Conference).
Brunner, Marie-Louise. August 2021. “Italians don't do it, but actually, you SHOULD put sugar in [tomato sauce]!” - Expert identity in video-mediated food discourse. Paper presented as part of the panel on Whose taste matters? Authority, meaning, and culture in the linguistics of food at AILA World Congress 2021 (Virtual Conference).
Brunner, Marie-Louise; and Stefan Diemer. August 2021. Multimodal Meaning Negotiation in Instagram Company Interactions: BELF in a Digital Setting. Paper presented as part of the panel on English as a Lingua Franca as a Multidimensional Resource in Professional Communication at AILA World Congress 2021 (Virtual Conference).
Brunner, Marie-Louise; and Stefan Diemer. June 2021. Expressing and addressing customer dissatisfaction on Instagram. Paper presented as part of the panel on The expression of customer dissatisfaction online at 17th International Pragmatics Conference (Virtual Conference).
Marie-Louise Brunner. June 2021. Stance-taking and the role of laughter in the context of negotiations of cultural identities connected to food: An investigation of English as a Lingua Franca Skype conversations. Paper presented as part of the panel on Laughter and interactive stancetaking in food conversations in English, Japanese, German and other languages at 17th International Pragmatics Conference (Virtual Conference).
Stefan Diemer; and Marie-Louise Brunner. June 2021. Discourse segmentation in Instagram customer interactions. Paper presented at ISLE6 – Evolving English and the digital era (Virtual Conference).
Diemer, Stefan; Marie-Louise Brunner; and Sofie Decock. October 2020. Linguistic Approaches to International Business Communication. Discussion Panel of the Special Interest Group Intercultural Business Communication at 85th Annual International Conference of the Association for Business Communication (ABC 2020, Virtual Conference).
Decock, Sofie, Christophe Wybraeke, Marie-Louise Brunner, Stefan Diemer. October 2020. Teaching/Training Virtual Global Teams in the Business Communication Classroom. Panel at 85th Annual International Conference of the Association for Business Communication (ABC 2020, Virtual Conference).
Decock, Sofie, Christophe Wybraeke, Marie-Louise Brunner, Stefan Diemer. October 2020. Cross-Cultural Market Research with Belgian-German Virtual Teams. Paper presented at 85th Annual International Conference of the Association for Business Communication (ABC 2020, Virtual Conference).
Brunner, Marie-Louise; and Stefan Diemer. October 2020. Let The Cat Out Of The Bag! - Raising Intercultural Awareness With Hedgehog, Giraffe and Co. Paper presented at My Favorite Assignement Session of 85th Annual International Conference of the Association for Business Communication (ABC 2020, Virtual Conference).
Brunner, Marie-Louise; and Stefan Diemer. October 2020. Virtual border crossing and plurilingual practices on social media. Paper presented at B/ORDERING CULTURES: ALLTAG, POLITIK, ÄSTHETIK: 6. Jahrestagung der Kulturwissenschaftlichen Gesellschaft (KWG), Frankfort a. d. Oder, Germany. Virtual talk.
Brunner, Marie-Louise; and Stefan Diemer. October 2019. “Thanks for the like, please repost” – Evaluating Channel-Specific Customer Communication via Social Media. Paper presented at 84th Annual International Conference of the Association for Business Communication (ABC 2019), Detroit, USA.
Brunner, Marie-Louise; and Stefan Diemer. September 2019. “We’re always looking for great content” – Customer Interaction via Instagram. Paper at Workshop on "Challenges of computer-mediated communication data: #obstacles #opportunities", convened by Marie-Louise Brunner, Stefan Diemer, Matt Gee & Andrew Kehoe, BICLCE8 – 8th Biennial International Conference on the Linguistics of Contemporary English. Bamberg, Germany.
Organized conferences:
Other conferences
Interviews and press articles
Projects
Advanced seminars
Lectures
Stumm, Andreas. 2022. Eine empirische Analyse zum Wandel der Videogames-Branche im Zuge der Digitalisierung. M.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Kannengießer, Stefan Paul. 2022. Multi-Channel-Strategien in der SHK- Branche am Beispiel von Villeroy & Boch. B.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Ugla, Christian. 2022. Branding für die Subkultur - Eine Fallstudie zu Werbestrategien für Cannabis-Zubehör. M.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Hoffmann, Susanne. 2022. Digitale Revolution – Veränderung von sozialen und unternehmerischen Interaktionen am Beispiel eines neuartigen Product-Service System. M.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Balke, Pauline. 2022. Instagram Story Marketing. How international businesses successfully use Instagram Stories as a marketing tool. B.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Krumrey, Jonas. 2022. Der Einfluss des digitalen Wandels auf die Finanzindustrie - Veränderung von Geschäftsmodellen am Beispiel von FinTech- und BigTech-Unternehmen. M.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Schuhmacher, Vera Maria. 2021. Strategieentwicklung eines Social Meida Auftritts der Braufabrik Events UG auf der Plattform Instagram. M.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Ganbari, Mandana. 2021. Arbeitswelt 4.0 – Digitalisierung im stationären Textileinzelhandel – Beschäftigungssicherung im Zuge der Digitalisierung. B.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Ebling, Eric. 2021. Die Customer Journey in der digitalen Wirtschaft am Beispiel von Amazon – Best Practice und Handlungsempfehlung. B.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Meiser, Viktoria. 2021. Analyse von Nachhaltigkeits- und Marketingstrategien für Outdoor-Bekleidung am Beispiel des Sportausrüsters VAUDE. B.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Schmidt, Marlon. 2021. Smart City – Chancen und Herausforderungen zur Schaffung einer nachhaltigen Mobilität im urbanen Raum. M.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Berrens, Tom. 2021. Social Media Marketing in der Lebensmittelbranche. M.A. Umwelt- und Betriebswirtschaft, Umwelt-Campus Birkenfeld, Hochschule Trier.
Lang, Marvin. 2021. Die Customer Experience der Eigenmarke Neatflow - Bestehende Konzepte und Handlungsempfehlungen entlang der Phasen des Kaufprozesses. B.A. Nachhaltige Ressourcenwirtschaft (Dual), Umwelt-Campus Birkenfeld, Hochschule Trier.
Müller, Lara Maria. 2021. Lootboxen als Monetarisierungsstrategie für Videospiele - Eine kritische Betrachtung mit aktuellen Fallbeispielen. B.Sc. Medieninformatik, Umwelt-Campus Birkenfeld, Hochschule Trier.
Staudt, Frederik . 2021. Vergleich der Geschäftsmodelle eines Fitnessstudios und eines E-Gyms sowie der Einfluss der Covid-19 Pandemie. B.Sc. Wirtschaftsingenieurwesen/ Umweltplanung, Umwelt-Campus Birkenfeld, Hochschule Trier.
You are leaving the official website of Trier University of Applied Sciences
![[Translate to Englisch:] Facebook](/fileadmin/Beispiel-Dateien/SociaMedia-Icons/facebook-f.svg){kind=icon}
![[Translate to Englisch:] Youtube](/fileadmin/Beispiel-Dateien/SociaMedia-Icons/youtube.svg){kind=icon}
![[Translate to Englisch:] Instagram](/fileadmin/Beispiel-Dateien/SociaMedia-Icons/instagram.svg){kind=icon}
